Selling Cars: Apparently not crucial in the car-selling business.
-Car companies don't just spend their time drawing cars and then making some. Let's look at what else they do.
Movie stars, charity events, yes, even blogs are part of the fight to shove a new car into your driveway. Product placement, champagne-soaked galas and children's events with not a child in sight are all crucial for maintaining the delicate business called automotive.
Not all these activities are a complete waste of that $199 a month we pay to lease our Getta….I mean….Chevy truck. Creating buzz and a genuine appearance of corporate goodwill is a major priority for manufacturers. In this, long awaited, rebirth of Basic Transportation, let's look at everyone's up to.
Look, here's Tom Cruise and Laurence Fishburne looking excited about MI3 on the roof of an Escalade. That's because GM are the official providers of cars for the Tribeca Film Festival in New York. To be fair, if you paid to see MI3, good chance you think the current Impala is pretty nifty too.
The sponsorship is ideal because everyone knows that no American craves a 6.2 litre V8 more than New Yorkers. And with the gobs of media coverage the Tribeca Film Festival garners across the nation, there's no doubt that having the almost-convincingly-straight Cruise and the not-quite-popular-since-Matrix Fishburne stand on the Escalade is the perfect thing for GM to do.
This is money that could be used making more Solstices. The HHR is a great use of an existing platform, whereas middle-aged celebrities on a Cady isn't. Instead, getting involved with the TFF is as uninspired an idea as the Cobalt.
Dodge, on the other hand, are mingling the regular folk! A fantastic idea that's made even better with some 'amateur' snaps springing up on Autoblog. The Challenger concept, just debuted at Detroit in January is now making surprise appearances. To check out what the muscle car buying public thought, some Dodge guys showed up to a California cruise night to cheer up so real car fans. Needless to say, no one jumped on the roof.
In case there was any doubt, people love cars like this and they must have loved seeing the retro concept. It’s hard to believe that starting with a car that was made already, thirty-something years ago is even allowed in the car designer handbook - but the success of the current Mustang after years of ponycar wannabes from Ford changed the rules.
The Challenger is a lot truer to its roots that the current Charger or even the Camaro Concept. There is, however, one car that’s looked pretty much the same since day one, sometime around D-day, in WWII. That’s right, it’s the Jeep - CJ, TJ, Wrangler or Renegade, there’s only one Jeep that comes to mind when someone says Jeep. It’s the Jeep. And Jeep continued to break new ground in product placement since the last century, striking deals with video game producers (and, in Tony Hawk‘s case, stars) to make sure that Jeeps stay at the front of our mind and associated with the word ‘Jeep‘. While the latest Unlimited has little to do with WWII, that’s no reason those patriotic feelings shouldn’t be nourished.
That's why Jeep struck a deal with Electronic Arts to feature a Willys Overland in next year’s sequel to Medal of Honor, called Medal of Honor Airborne. The Jeep will be able to go places other game vehicles can’t and be used as a weapon’s platform. No word yet when the RPG-launcher edition Wrangler will announced.