You Fricken kidding me? Jeep releases Jeep Brand House Paint!

It's not that we mind car brand branded stuff. I got a pair of Jeep jeans, they resist water (and beer) with some sort of Teflon-like beading action. Very cool, but even those were a gift. And I think I had one of those Jeep boom boxes, or at least really wanted one.

Now colors like Sahara brown will be available for your house - inside, outside, the basement, all of it. It's not that they're taking the time out of figuring out how to make the Commander even uglier to make paint. This is just part of Jeep's licensing drive. You can now buy clothes, toys, bikes even bed linens and 'grooming kits; that are Jeepafied - which usually means it's extra tough, or at least water resistant - or at least carry the logo. That's the first time we've ever said 'linens' here.

Next year, watch out for Jeep's own navigation system that also includes an MP3 player, a video player and is tough and cool looking. We're usually more cynical here, but that sounds kinda cool.

Jeep's so good at licensing, they've won an award from it from the companies that license their stuff association or whatever it's called (Licensing Industry Merchandisers’ Association (LIMA).

I've only seen this story on Chrysler's password-required blog, launched a month or two ago. It's not great.

To check out all the crazy Jeep crap you can ever possibly want to own, check out www.AllThingsJeep.com or www.JeepWorld.com