You Fricken kidding me? Jeep releases Jeep Brand House Paint!

It's not that we mind car brand branded stuff. I got a pair of Jeep jeans, they resist water (and beer) with some sort of Teflon-like beading action. Very cool, but even those were a gift. And I think I had one of those Jeep boom boxes, or at least really wanted one.

Now colors like Sahara brown will be available for your house - inside, outside, the basement, all of it. It's not that they're taking the time out of figuring out how to make the Commander even uglier to make paint. This is just part of Jeep's licensing drive. You can now buy clothes, toys, bikes even bed linens and 'grooming kits; that are Jeepafied - which usually means it's extra tough, or at least water resistant - or at least carry the logo. That's the first time we've ever said 'linens' here.

Next year, watch out for Jeep's own navigation system that also includes an MP3 player, a video player and is tough and cool looking. We're usually more cynical here, but that sounds kinda cool.

Jeep's so good at licensing, they've won an award from it from the companies that license their stuff association or whatever it's called (Licensing Industry Merchandisers’ Association (LIMA).

I've only seen this story on Chrysler's password-required blog, launched a month or two ago. It's not great.

To check out all the crazy Jeep crap you can ever possibly want to own, check out www.AllThingsJeep.com or www.JeepWorld.com

Hell Yeah! Jeep Wranglers back in the Army with a Pickup to Boot

You know we love Jeeps at Basic Transportation. I've even owned one. And now the cheapest and best 4x4 is going back to where it all started. War! Jeep has announced the J8, a reinforced, diesel version of the Jeep Wrangler Unlimited. And, for extra awesome, they're even making a pickup version called the JT. (Jeep Truck, 'tard). So, a 2.8-litre four-cylinder turbo-diesel engine that produces 158 hp and 295 lb.-ft. of torque - that's a cool truck you can down with!


No word if the J8 will be available for regular, none shot-at people, but hard to imagine they'd keep it from us. Finally, back to simple, agricultural basics for the Wrangler and the long-awaited Wrangler pickup - though not really as cool as the Gladiator.

Check out the full story pic gallery and J8 press release on Jalopnik here.

Pickup Spot: Expensive gas, now James Inhofe and Korea - are Trucks screwed?

First, a bit of poli-sci background. James Inhofe was, until just after the mid-terms, chairman of the Senate Committee on Environment and Public Works. Because he doesn't beleive in global warming, American drivers have cheerfully been left alone when it came to cutting down on ice cap-melting V8s. And that was pretty good...for us, not the ice caps. Screw those.

Now, James, who compared Al Gore's whale hugging, tree kissing, flick to Hitler's Mein Kompf, is gone. And a democrat is taking his place. Good for the environment, bad for big, fat, fun trucks. Are trucks in trouble? Will we still be able to highlight the quality with which we f*ck using the immense size of our truck? We'll see.

In the meantime, here's the latest in truckdom:

We've been looking forward to the H3T - based on the concept GM showed off like three years ago, before the H3 was even out (left). Now, it looks like we're getting closer to production. And the pictures just posted on AutoBlog (below) made our mouths fill with vomit, as dreams of our new Hummer H3T pickup fizzled away. Might as well just get a Ranger.



Jeep, meanwhile, also gave up its concept truck ambitions and settled for a bit of welding to chop down the Wrangler into a Wrangler with a pickup bed. Again, the concept - cool. The actual truck we'll be seeing soon? Well, you have to really like the front end of Wranglers (as I do) to give a crap. We've got high hopes for the extended cab. There's no room for stuff behind the seats in this one Plus, let's home a real-Jeep-style soft top is coming too. The convertible Dakotas are getting pretty old, we need a convertible truck! (SSR is not a truck)

Finally, check out what the Koreans are threatening us with now. No, it's not a brilliant white light being the last thing we all see before being vaporised. That's a different Korea. South Korea just plan to nuke America's truck industry. As opposed to Jeep and Hummer, this is the real demilitirized zone right here:

Instead of playing soldier, the concept sketches from Kia and Hyundai look like Titan-style pickups where you sit on leather watching big screens not playing G.I.Joe in a truck based on another truck based on a civilian version of an army truck.

The Dodge Nitro. How to feel:

How to feel about it?

I've seen the Nitro a bunch of times at car shows. On one hand, it can be customized and - on rims, with tints, a blackout grille, and TVs in the headrests - this thing will be alright. But so will anything. Aside from that, do Volvo-driving soccer moms really need another family truckster with 4x4? Let's be honest with ourselves. If you're serious about your 4x4ing, you won't be going for this Dodge. That'd be like taking your cousin to the big dance - deep down, you'll know you can't really do anything serious.

And so, briefly, don't spend 20K on this. And, whatever you do, don't spend close to 30 for the leathered out, 4x4 (link to 'price announced Autoblog story). Basic Transportation suggests something basic - like the Jeep Unlimited.

Selling Cars: Apparently not crucial in the car-selling business.
-Car companies don't just spend their time drawing cars and then making some. Let's look at what else they do.

Movie stars, charity events, yes, even blogs are part of the fight to shove a new car into your driveway. Product placement, champagne-soaked galas and children's events with not a child in sight are all crucial for maintaining the delicate business called automotive.

Not all these activities are a complete waste of that $199 a month we pay to lease our Getta….I mean….Chevy truck. Creating buzz and a genuine appearance of corporate goodwill is a major priority for manufacturers. In this, long awaited, rebirth of Basic Transportation, let's look at everyone's up to.

Look, here's Tom Cruise and Laurence Fishburne looking excited about MI3 on the roof of an Escalade. That's because GM are the official providers of cars for the Tribeca Film Festival in New York. To be fair, if you paid to see MI3, good chance you think the current Impala is pretty nifty too.

The sponsorship is ideal because everyone knows that no American craves a 6.2 litre V8 more than New Yorkers. And with the gobs of media coverage the Tribeca Film Festival garners across the nation, there's no doubt that having the almost-convincingly-straight Cruise and the not-quite-popular-since-Matrix Fishburne stand on the Escalade is the perfect thing for GM to do.

This is money that could be used making more Solstices. The HHR is a great use of an existing platform, whereas middle-aged celebrities on a Cady isn't. Instead, getting involved with the TFF is as uninspired an idea as the Cobalt.

Dodge, on the other hand, are mingling the regular folk! A fantastic idea that's made even better with some 'amateur' snaps springing up on Autoblog. The Challenger concept, just debuted at Detroit in January is now making surprise appearances. To check out what the muscle car buying public thought, some Dodge guys showed up to a California cruise night to cheer up so real car fans. Needless to say, no one jumped on the roof.

In case there was any doubt, people love cars like this and they must have loved seeing the retro concept. It’s hard to believe that starting with a car that was made already, thirty-something years ago is even allowed in the car designer handbook - but the success of the current Mustang after years of ponycar wannabes from Ford changed the rules.

The Challenger is a lot truer to its roots that the current Charger or even the Camaro Concept. There is, however, one car that’s looked pretty much the same since day one, sometime around D-day, in WWII. That’s right, it’s the Jeep - CJ, TJ, Wrangler or Renegade, there’s only one Jeep that comes to mind when someone says Jeep. It’s the Jeep. And Jeep continued to break new ground in product placement since the last century, striking deals with video game producers (and, in Tony Hawk‘s case, stars) to make sure that Jeeps stay at the front of our mind and associated with the word ‘Jeep‘. While the latest Unlimited has little to do with WWII, that’s no reason those patriotic feelings shouldn’t be nourished.

That's why Jeep struck a deal with Electronic Arts to feature a Willys Overland in next year’s sequel to Medal of Honor, called Medal of Honor Airborne. The Jeep will be able to go places other game vehicles can’t and be used as a weapon’s platform. No word yet when the RPG-launcher edition Wrangler will announced.